Culture Built My Brand

The secret to winning more customers through company culture.

Now Available

Unleash the power of your culture.
Propel your brand forward.

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.

Culture Built My Brand is your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.

About the Authors

Mark Miller & Ted Vaughn are the cofounders of Historic Agency, a brand strategy, innovation, and design partner that helps ambitious brands do more good.

Mark leads product strategy, marketing transformation, and brand at Historic. He's rebranded nearly 100 organizations and also specializes in all things strategy including brand, product, and marketing.

A fan of Bob Ross as a kid, Mark grew up wanting to be a painter. Falling short of happy clouds, he thought becoming a cartoonist might be a fit, but went on to pursue film instead. He started out as a producer and director creating branded content before finally landing in brand and marketing.

Ted leads client transformation at Historic and specializes in executive leadership, brand development, and strategic clarity. Ted has served hundreds of for-profit and nonprofit brands. His passion is to serve senior leaders by helping them align everything they do to build their brand from the inside out.

Ted's childhood dream was to become a stuntman like Lee Majors in the 1980s show The Fall Guy. Instead, he started his career as a professional musician and talent booker for DJs and jazz combos. He also has a lifelong love affair with food and beverage and became a sommelier in 2009.

What People Are Saying

Brands without a thriving internal culture are zombie brands. They may not know it, but they're dead inside. Culture Built My Brand will teach you how to bring your organization's culture to life in ways that fuel success and performance.
Jim Moriarty
Co Managing Director, Brand Citizens
For leaders looking to nurture, change or turn around their culture, Ted and Mark’s work in Culture Built My Brand offers practical advice, real-life examples and a road map to align your culture with your brand.
Linda Rutherford
CCO, Southwest Airlines
Historic has been a wonderful asset to our company. Their dedication to clients and project success is unparalleled. Culture Built My Brand unpacks the tools and process they utilize to turn a company’s culture into a magnet for new customers.
Roger Love
Celebrity Vocal Coach & Author
I just want to dive into this book and rub its loveliness all over myself.
Ciaran Rogers
Host, Digital Marketing Podcast
As a student of corporate culture for nearly 40 years and a leader/consultant for 30 of those, I've collected a lot of books and articles about this topic. Mark and Ted have managed to create some truly new perspectives and unique tools to tie your culture and brand together.
Dusty Rubeck
President & CEO, CDF Capital
Historic has the unique ability to drive generosity and trust in communities through aligning your culture as a nonprofit. Culture Built My Brand makes their playbook available to anyone who wants radically transform their brand.
Gabe Cooper
CEO, Virtuous
I have seen firsthand the incredible benefit that their firm brings to an organization. Ted and Mark’s work in Culture Built My Brand beautifully captures the critical importance of an organization’s culture and how it dictates not only daily operations, both internally and externally, but how employee behavior and engagement is shaped and transformed.
Roger Beless
COO, StreetLights
We continue to implement the cultural strategies that Historic has helped us to develop. Culture Built My Brand will revolutionize the way you acquire customers, all thanks to your company culture.
Todd Austin
CEO, HMC/Clark
Every company has a culture, whether or not it is defined often determines the success. Culture Built My Brand helps business leaders create a culture that is worthy of the vision they have for their company.
Ryan Sisson
Founder, Moniker
I have had the privilege of experiencing firsthand how Ted and Mark have transformed organizational cultures with cutting-edge branding; and now to have their insights available in print makes this a must-read for all leaders.
Dr. Mickey Stonier
National Emergency Response Chaplain
The largest swing vote in a successful brand is the employees and culture behind it. Culture Built My Brand is for leaders who want to shape that culture and empower their staff. Read this book!
Kyle Buckett
Retired Navy SEAL, Executive, Author

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